{"id":34013,"date":"2025-05-19T10:39:22","date_gmt":"2025-05-19T10:39:22","guid":{"rendered":"https:\/\/exagono.es\/el-estudio-de-arquitectura-salto-estrena-nueva-identidad-visual-de-la-mano-de-buenaventura-studio\/"},"modified":"2025-05-31T16:49:21","modified_gmt":"2025-05-31T16:49:21","slug":"salto-architecture-studio-unveils-new-visual-identity-in-collaboration-with-buenaventura-studio","status":"publish","type":"post","link":"https:\/\/exagono.es\/en\/salto-architecture-studio-unveils-new-visual-identity-in-collaboration-with-buenaventura-studio\/","title":{"rendered":"Salto architecture studio unveils new visual identity, in collaboration with Buenaventura Studio"},"content":{"rendered":"<p class=\"eplus-wrapper eplus-styles-uid-bcc61e wp-block-paragraph\">As an architecture practice evolves, so does the need to redefine how it presents itself to the world. With offices in Granada, M\u00e1laga and Murcia,<a href=\"https:\/\/saltoproyectos.es\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Salt<\/a>o was entering a new stage of professional maturity\u2014one that called for a visual language capable of expressing its growth. To achieve it, the studio chose <a href=\"https:\/\/buenaventura.studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buenaventura<\/a>, a creative practice based in Andalusia and specialised in visual identity, product image and editorial design, known for its distinctive blend of conceptual clarity and visual precision.<\/p>\n\n<p class=\"eplus-wrapper eplus-styles-uid-2e1be5 wp-block-paragraph\">At the heart of the proposal lies a concept as simple as it is powerful: duality. Since its founding by Esperanza Campa\u00f1a and Gustavo Rojas, Salto has embraced two essential dimensions\u2014strategy and sensitivity, structure and emotion. This creative tension now becomes the backbone of a visual identity that not only communicates, but builds its own narrative.<\/p>\n\n\n<figure class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-embed alignwide is-type-video is-provider-vimeo wp-block-embed-vimeo eplus-wrapper\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"SALTO. Caso de estudio.\" src=\"https:\/\/player.vimeo.com\/video\/1073122635?dnt=1&amp;app_id=122963\" width=\"1400\" height=\"788\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">El equipo de dise\u00f1o de Buenaventura y los directivos de Salto explican el proyecto.<\/figcaption><\/figure>\n\n\n<p class=\"eplus-wrapper eplus-styles-uid-072622 wp-block-paragraph\">Typography forms the core of the project. Buenaventura has designed two bespoke type families: Salto Sans and Salto Serif. The first, with geometric construction, zero contrast and a timeless spirit, conveys functionality, rigour and solidity. The second, classically inspired yet contemporary in character, introduces warmth and depth. Its expressive strokes add an emotional layer that echoes the artistic side of architecture.<\/p>\n\n\n<figure class=\" wp-block-image alignfull size-full eplus-wrapper\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1800\" height=\"1219\" src=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_2.jpg\" alt=\"\" class=\"wp-image-33818\" srcset=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_2.jpg 1800w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_2-300x203.jpg 300w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_2-1024x693.jpg 1024w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_2-768x520.jpg 768w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_2-1536x1040.jpg 1536w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_2-60x41.jpg 60w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_2-600x406.jpg 600w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n\n\n<figure class=\" wp-block-image alignfull size-full eplus-wrapper\"><img decoding=\"async\" width=\"1800\" height=\"942\" src=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_3.jpg\" alt=\"\" class=\"wp-image-33828\" srcset=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_3.jpg 1800w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_3-300x157.jpg 300w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_3-1024x536.jpg 1024w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_3-768x402.jpg 768w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_3-1536x804.jpg 1536w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_3-60x31.jpg 60w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_3-600x314.jpg 600w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n\n\n<figure class=\" wp-block-image alignfull size-full eplus-wrapper\"><img decoding=\"async\" width=\"1800\" height=\"1219\" src=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_5.jpg\" alt=\"\" class=\"wp-image-33821\" srcset=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_5.jpg 1800w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_5-300x203.jpg 300w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_5-1024x693.jpg 1024w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_5-768x520.jpg 768w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_5-1536x1040.jpg 1536w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_5-60x41.jpg 60w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_5-600x406.jpg 600w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n\n\n<figure class=\" wp-block-image alignfull size-full eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1219\" src=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_6.jpg\" alt=\"\" class=\"wp-image-33823\" srcset=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_6.jpg 1800w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_6-300x203.jpg 300w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_6-1024x693.jpg 1024w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_6-768x520.jpg 768w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_6-1536x1040.jpg 1536w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_6-60x41.jpg 60w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_6-600x406.jpg 600w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n\n\n<figure class=\" wp-block-image alignfull size-full eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"2164\" height=\"1466\" src=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_7.jpg\" alt=\"\" class=\"wp-image-33825\" srcset=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_7.jpg 2164w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_7-300x203.jpg 300w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_7-1024x694.jpg 1024w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_7-768x520.jpg 768w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_7-1536x1041.jpg 1536w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_7-2048x1387.jpg 2048w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_7-60x41.jpg 60w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_7-600x406.jpg 600w\" sizes=\"(max-width: 2164px) 100vw, 2164px\" \/><\/figure>\n\n\n<p class=\"eplus-wrapper eplus-styles-uid-2e1be5 wp-block-paragraph\">Architecture and typography share a common logic: both are built from structure, yet aspire to move us. That disciplinary affinity has guided the development of these fonts, available in upper and lower case, with two weights and a broad set of stylistic alternates that expand their expressive potential. A distinctive gesture stands out: the capital S, carefully designed to become the visual icon of the brand.<\/p>\n\n\n<figure class=\" wp-block-image alignfull size-full eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1219\" src=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUUENAVENTURA_SALTO_4.jpg\" alt=\"\" class=\"wp-image-33833\" srcset=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUUENAVENTURA_SALTO_4.jpg 1800w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUUENAVENTURA_SALTO_4-300x203.jpg 300w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUUENAVENTURA_SALTO_4-1024x693.jpg 1024w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUUENAVENTURA_SALTO_4-768x520.jpg 768w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUUENAVENTURA_SALTO_4-1536x1040.jpg 1536w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUUENAVENTURA_SALTO_4-60x41.jpg 60w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUUENAVENTURA_SALTO_4-600x406.jpg 600w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n\n\n<figure class=\" wp-block-image alignfull size-full eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"2164\" height=\"1466\" src=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_13.jpg\" alt=\"\" class=\"wp-image-33831\" srcset=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_13.jpg 2164w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_13-300x203.jpg 300w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_13-1024x694.jpg 1024w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_13-768x520.jpg 768w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_13-1536x1041.jpg 1536w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_13-2048x1387.jpg 2048w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_13-60x41.jpg 60w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_13-600x406.jpg 600w\" sizes=\"(max-width: 2164px) 100vw, 2164px\" \/><\/figure>\n\n\n\n<figure class=\" wp-block-image alignfull size-full eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"2164\" height=\"1466\" src=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_12.2.jpg\" alt=\"\" class=\"wp-image-33837\" srcset=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_12.2.jpg 2164w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_12.2-300x203.jpg 300w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_12.2-1024x694.jpg 1024w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_12.2-768x520.jpg 768w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_12.2-1536x1041.jpg 1536w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_12.2-2048x1387.jpg 2048w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_12.2-60x41.jpg 60w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_12.2-600x406.jpg 600w\" sizes=\"(max-width: 2164px) 100vw, 2164px\" \/><\/figure>\n\n\n<p class=\"eplus-wrapper eplus-styles-uid-072622 wp-block-paragraph\">But the identity system goes beyond typography. It unfolds through an artistic graphic language that reinterprets everyday elements from construction sites\u2014like the reflective stripes of safety vests\u2014as symbolic visual tools. Functionality becomes poetry, without forced gestures.<\/p>\n\n<p class=\"eplus-wrapper eplus-styles-uid-2e1be5 wp-block-paragraph\">Salto\u2019s new identity flows effortlessly across corporate, editorial and digital formats, always maintaining essential coherence. The result is a living, flexible, characterful brand that accompanies the studio into its new professional chapter\u2014one that reflects, with precision and sensitivity, its way of being in the world. A design approach that, like good architecture, finds its strength in the balance between the technical and the human.<\/p>\n\n\n<figure class=\" wp-block-image alignfull size-full eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1219\" src=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_8.jpg\" alt=\"\" class=\"wp-image-33840\" srcset=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_8.jpg 1800w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_8-300x203.jpg 300w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_8-1024x693.jpg 1024w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_8-768x520.jpg 768w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_8-1536x1040.jpg 1536w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_8-60x41.jpg 60w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_8-600x406.jpg 600w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/figure>\n\n\n<div class=\"wp-block-columns alignfull eplus-wrapper is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex eplus-styles-uid-7b8c4d\">\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\" wp-block-image size-full eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1062\" height=\"1466\" src=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_PORTADA.jpg\" alt=\"\" class=\"wp-image-33852\" srcset=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_PORTADA.jpg 1062w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_PORTADA-217x300.jpg 217w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_PORTADA-742x1024.jpg 742w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_PORTADA-768x1060.jpg 768w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_PORTADA-60x83.jpg 60w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_PORTADA-600x828.jpg 600w\" sizes=\"(max-width: 1062px) 100vw, 1062px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\" wp-block-image size-full eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1068\" height=\"1466\" src=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_12-2.jpg\" alt=\"\" class=\"wp-image-33854\" srcset=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_12-2.jpg 1068w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_12-2-219x300.jpg 219w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_12-2-746x1024.jpg 746w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_12-2-768x1054.jpg 768w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_12-2-60x82.jpg 60w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_12-2-600x824.jpg 600w\" sizes=\"(max-width: 1068px) 100vw, 1068px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n<figure class=\" wp-block-image alignfull size-full eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"2164\" height=\"1466\" src=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_9.jpg\" alt=\"\" class=\"wp-image-33842\" srcset=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_9.jpg 2164w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_9-300x203.jpg 300w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_9-1024x694.jpg 1024w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_9-768x520.jpg 768w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_9-1536x1041.jpg 1536w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_9-2048x1387.jpg 2048w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_9-60x41.jpg 60w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_9-600x406.jpg 600w\" sizes=\"(max-width: 2164px) 100vw, 2164px\" \/><\/figure>\n\n\n\n<figure class=\" wp-block-image alignfull size-full eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"2164\" height=\"1466\" src=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_11.jpg\" alt=\"\" class=\"wp-image-33844\" srcset=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_11.jpg 2164w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_11-300x203.jpg 300w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_11-1024x694.jpg 1024w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_11-768x520.jpg 768w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_11-1536x1041.jpg 1536w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_11-2048x1387.jpg 2048w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_11-60x41.jpg 60w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_11-600x406.jpg 600w\" sizes=\"(max-width: 2164px) 100vw, 2164px\" \/><\/figure>\n\n\n\n<figure class=\" wp-block-image alignfull size-full eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"2164\" height=\"1466\" src=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_15.jpg\" alt=\"\" class=\"wp-image-33850\" srcset=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_15.jpg 2164w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_15-300x203.jpg 300w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_15-1024x694.jpg 1024w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_15-768x520.jpg 768w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_15-1536x1041.jpg 1536w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_15-2048x1387.jpg 2048w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_15-60x41.jpg 60w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/BUENAVENTURA_SALTO_15-600x406.jpg 600w\" sizes=\"(max-width: 2164px) 100vw, 2164px\" \/><\/figure>\n\n\n<p class=\"eplus-wrapper eplus-styles-uid-45ebd5 wp-block-paragraph\"><strong>Project<\/strong>: Salto.\u2028<br><strong>Design<\/strong>: <a href=\"https:\/\/buenaventura.studio\" target=\"_blank\" rel=\"noreferrer noopener\">Buenaventura<\/a>\u2028.<br><strong>Finished<\/strong>: 2025.\u2028<br><strong>Audiovisuals<\/strong>: <a href=\"https:\/\/www.instagram.com\/arri_\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adri\u00e1n Cecilio<\/a>.<\/p>\n\n\n<figure class=\" wp-block-image alignwide size-large eplus-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/RamonSoler-1024x1024.jpg\" alt=\"\" class=\"wp-image-33813\" srcset=\"https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/RamonSoler-1024x1024.jpg 1024w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/RamonSoler-300x300.jpg 300w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/RamonSoler-150x150.jpg 150w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/RamonSoler-768x768.jpg 768w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/RamonSoler-60x60.jpg 60w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/RamonSoler-480x480.jpg 480w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/RamonSoler-600x600.jpg 600w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/RamonSoler-100x100.jpg 100w, https:\/\/exagono.es\/revista\/wp-content\/uploads\/2025\/05\/RamonSoler.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Ram\u00f3n Soler, socio y director creativo de Buenaventura Studio.<\/figcaption><\/figure>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\">Buenaventura Studio<\/h2>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Headquartered in southern Spain with international presence, Buenaventura is a creative studio specialising in brand creation and art direction. Their work is defined by an ongoing search for harmony, simplicity and honesty in design\u2014approaching each project as an opportunity to reveal the essence of an idea, product or brand.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">The team\u2014working at a distance from the urban noise\u2014follows a deliberate, contemplative pace that imbues its creative processes with a unique sensibility. Their projects, grounded in conceptual rigour and refined aesthetics, range from visual identity and typography to editorial design, motion graphics and web design.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Deeply engaged with the social realities around them, they have led initiatives that bring visibility to vulnerable communities, such as&nbsp;<em>Queremos contar, queremos escuchar<\/em>, a campaign focused on young care leavers, or&nbsp;<em>Seres de luz<\/em>, a documentary about the migration of minors from Africa to Europe.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Their work has been recognised with numerous awards, including Gold, Silver and Bronze Laus distinctions in categories such as corporate identity, editorial design and packaging.<\/p>\n\n\n\n<h2 class=\" wp-block-heading eplus-wrapper\">Ram\u00f3n Soler<\/h2>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Ram\u00f3n Soler is a partner and creative director at Buenaventura. He believes in creativity and design as tools for social transformation and leads campaigns aimed at raising awareness of critical social issues.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">He also finds fulfilment in working on design projects that generate positive impact in rural communities, such as the identity of&nbsp;<em>Loxa<\/em>, one of the country\u2019s largest agricultural cooperatives. Entirely circular in its model,&nbsp;<em>Loxa<\/em>&nbsp;functions like a social network, creating resources by and for the community. The project was awarded a Gold Laus for Graphic Design in 2022 and a Bronze for Corporate Publishing.<\/p>\n\n\n<p class=\"eplus-wrapper eplus-styles-uid-2e1be5 wp-block-paragraph\">In 2021, Soler was named one of the 100 most creative Spaniards in business by\u00a0<em>Forbes Espa\u00f1a<\/em>.<\/p>\n\n<div class=\"wp-block-columns eplus-wrapper is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex eplus-styles-uid-a1c78f\">\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"eplus-wrapper wp-block-paragraph\"><strong>Buenaventura Studio<br><\/strong>Sorlozano, 5.<br>18300 Loja (Granada)<br>+34 958 322 946<br>hola@buenaventura.studio<br><a href=\"https:\/\/buenaventura.studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">buenaventura.studio<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"eplus-wrapper wp-block-paragraph\"><strong>Salto<\/strong><br>Gran V\u00eda de Col\u00f3n, 21<br>18001 Granada<br>+34 646 012 904<br>info@saltoproyectos.es<br><a href=\"https:\/\/saltoproyectos.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">saltoproyectos.es<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The proposal is built around a concept as clear as it is powerful: duality. Salto brings together two fundamental dimensions\u2014strategy and sensitivity, structure and emotion.<\/p>\n","protected":false},"author":1,"featured_media":33853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","editor_plus_copied_stylings":"{}","footnotes":"","_ppma_block_editor_authors":""},"categories":[635],"tags":[1729,1730,1731],"ppma_author":[249],"class_list":["post-34013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-buenaventura-studio-en","tag-design-for-architecture","tag-visual-identity"],"authors":[{"term_id":249,"user_id":1,"is_guest":0,"slug":"amoratinos","display_name":"Ex\u00e1gono","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/95418ef5af1f1a520d5386cfe82ba253c88665f94a4343ec69a36d8df034ab4b?s=96&d=mm&r=g","author_category":"","first_name":"","last_name":"","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/posts\/34013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/comments?post=34013"}],"version-history":[{"count":0,"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/posts\/34013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/media\/33853"}],"wp:attachment":[{"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/media?parent=34013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/categories?post=34013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/tags?post=34013"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/ppma_author?post=34013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}