Lo siento is a graphic design studio located in Barcelona, founded in 2007 by Borja Mart\u00ednez. Today the team is mainly made up of three people: Gerard Miro (polyhedral craftsman) Elena Aub\u00e0 (senior designer) and Borja (creative director and founder). Their philosophy is based on creativity, innovation and constant experimentation through artisanal processes as a starting point. Their multidisciplinary approach allows them to explore different fields of design, such as branding, typography, illustration, industrial design, packaging design and art direction, among others.<\/p>\n
Lo siento Studio has an artisanal approach, where the designer’s hand plays a vital role in the creation and production of the work. Each project is treated in a unique way, with special attention to detail and originality. The result is designs that aim to excite the consumer\/spectator and that seek to stand out for their aesthetic, functional and conceptual quality.<\/p>\n
Over the years, they have worked for renowned national and international brands such as The Washington Post, Grupo Jos\u00e9 Andr\u00e9s, Adidas, El Bulli, Audi, Pilma, Adidas, Mammafiore or the restaurant Disfrutar (Best World Restaurant 2024, 3 Michelin stars), among others. His work has been awarded by important design associations and media such as: ADG (Laus), Graffica Awards or the prestigious D&AD in the UK. Borja is a member of AGI since 2016.<\/p>\n
Lo siento Studio is especially interested in studying identity projects as a polyhedral and polyvalent whole. Craft intelligence in times of an artificial revolution.<\/p>\n
The main characteristic of his work is the physical and material approach to graphic solutions, in a field where graphic design and industrial design go hand in hand, in a constant search for the alliance of artisanal processes. Branding with a sense of touch.<\/p>\n","protected":false},"featured_media":21400,"template":"","meta":{"_eb_attr":"","editor_plus_copied_stylings":"{}","footnotes":""},"categorias-profesionales":[1326],"class_list":["post-21970","profesionales","type-profesionales","status-publish","has-post-thumbnail","hentry","categorias-profesionales-designers"],"_links":{"self":[{"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/profesionales\/21970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/profesionales"}],"about":[{"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/types\/profesionales"}],"version-history":[{"count":0,"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/profesionales\/21970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/media\/21400"}],"wp:attachment":[{"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/media?parent=21970"}],"wp:term":[{"taxonomy":"categorias-profesionales","embeddable":true,"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/categorias-profesionales?post=21970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}