{"id":30323,"date":"2025-02-04T17:34:15","date_gmt":"2025-02-04T17:34:15","guid":{"rendered":"https:\/\/exagono.es\/profesionales\/gillis-lundgren\/"},"modified":"2025-04-16T08:55:06","modified_gmt":"2025-04-16T08:55:06","slug":"gillis-lundgren","status":"publish","type":"profesionales","link":"https:\/\/exagono.es\/en\/designers\/gillis-lundgren\/","title":{"rendered":"Gillis Lundgren"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><b>Gillis Lundgren<\/b><\/span> (Sweden, 1929\u20132016) was the <span class=\"s1\"><b>fourth employee to join IKEA<\/b><\/span> when it was still a small mail-order business based in the Swedish town of \u00c4lmhult. A creative director and designer full of ideas that he could quickly turn into practical products, Lundgren\u2019s enthusiasm and vision played a major role in shaping what IKEA is today.<\/p>\n<p class=\"p1\">He began his career studying painting in <span class=\"s1\"><b>Lund<\/b><\/span>, later honing his drawing skills at the <span class=\"s1\"><b>Malm\u00f6 Institute of Technology<\/b><\/span>. He then applied his talents at the Gumaelius advertising agency in Malm\u00f6. At age 23, he started working as a consultant with <span class=\"s1\"><b>Ingvar Kamprad<\/b><\/span>, helping create the first IKEA catalogs. He developed the IKEA logo, illustrated catalog covers, and photographed the products, while Kamprad wrote the descriptions.<\/p>\n<p class=\"p1\">In <span class=\"s1\"><b>1954<\/b><\/span>, Lundgren was officially hired as <span class=\"s1\"><b>IKEA\u2019s advertising director<\/b><\/span>, but he quickly became deeply involved in <span class=\"s1\"><b>product development<\/b><\/span>. Over the years, he would be responsible for more than <span class=\"s1\"><b>400 IKEA designs<\/b><\/span>, many of which became iconic. His curiosity about new materials and clever, functional solutions led to enduring contributions. Early examples from the 1950s include the <span class=\"s1\"><b>\u00c4gget armchair<\/b><\/span>, <span class=\"s1\"><b>Axminster Bastad rug<\/b><\/span>, and <span class=\"s1\"><b>Regal shelving unit<\/b><\/span>.<\/p>\n<p class=\"p1\">One of his bolder creations was the <span class=\"s1\"><b>Impala seating collection<\/b><\/span>, a futuristic design with ultra-modern lines and bright cushions set on low chrome bases. IKEA founder Kamprad was skeptical, predicting the company wouldn\u2019t sell more than five. But to his surprise\u2014and Lundgren\u2019s delight\u2014<span class=\"s1\"><b>Impala became an instant hit<\/b><\/span>, although its high production cost meant it was discontinued after just a year.<\/p>\n<p class=\"p1\">Perhaps his most legendary contribution came in the <span class=\"s1\"><b>late 1970s<\/b><\/span>, when Lundgren famously <span class=\"s1\"><b>sketched the first concept of the Billy bookcase on the back of a paper napkin<\/b><\/span>, based on an idea from technician Arne Hall. \u201cThat\u2019s how we used to work. Ideas are perishable\u2014you have to catch them when they come,\u201d said Lundgren. The <span class=\"s1\"><b>Billy bookcase<\/b><\/span> went on to become one of <span class=\"s1\"><b>IKEA\u2019s all-time bestsellers<\/b><\/span>. By 2009, IKEA announced that over <span class=\"s1\"><b>41 million units<\/b><\/span> had been produced.<\/p>\n<p class=\"p1\">Gillis Lundgren\u2019s blend of creativity, functionality, and practical problem-solving left a lasting imprint on IKEA and on modern furniture design as a whole.<\/p>\n","protected":false},"featured_media":24914,"template":"","meta":{"_eb_attr":"","editor_plus_copied_stylings":"{}","footnotes":""},"categorias-profesionales":[1326],"class_list":["post-30323","profesionales","type-profesionales","status-publish","has-post-thumbnail","hentry","categorias-profesionales-designers"],"_links":{"self":[{"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/profesionales\/30323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/profesionales"}],"about":[{"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/types\/profesionales"}],"version-history":[{"count":0,"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/profesionales\/30323\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/media\/24914"}],"wp:attachment":[{"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/media?parent=30323"}],"wp:term":[{"taxonomy":"categorias-profesionales","embeddable":true,"href":"https:\/\/exagono.es\/en\/wp-json\/wp\/v2\/categorias-profesionales?post=30323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}