Michel Lauzon is the Founder, President and Chief Creative Officer of LAAB, a design innovation collective founded in 2020.
A creative mind at the crossroads of design and architecture, Michel Lauzon has 25 years of award-winning international designexperience and high-level business acumen. Michel was President and CEO of AEdifica until 2020 and also Chief Creative Officer & Senior Partner at Lemay (2009-2017). At the age of 29, he co-founded a renowned start-up .
An accomplished architect and urban planner, Michel is an expert in solving design problems for complex projects in a variety of typologies and markets: mixed-use, hospitality, commercial and office, retail, multi-family housing, high-rise, culture, entertainment and sports, transportation, tourist destinations and theme parks, new city design and emerging niches such as centres of creativity and co-working.

This skill set has led him to design and deliver landmark projects in a variety of cultural contexts around the world: Canada, the United States, the Caribbean, North Africa (Algeria and Morocco), the Middle East and Far East (United Arab Emirates, Pakistan, India and China). He has created unique designs and memorable spaces for leading companies such as Cirque du Soleil, Ubisoft, Adidas, Bombardier and Lumenpulse.

Michel has a proven track record of design success with over 50 awards, landmark buildings and 12 competition winning proposals. Michel is a reputable thought leader and sought-after speaker on the topics of creativity, design thinking, innovation through design and brandscaping. His work and approach to design has been featured in such acclaimed media as the New York Times, Architectural Record, Canadian Architect, Domus, Azure, Frame, Dwell and Wallpaper.