Héctor Serrano studied Industrial Design and later a Masters in Product Design at the Royal College of Art in London. Founder of the design studio Héctor Serrano Studio established in London in 2000, his projects combine innovation with the communication of familiar ideas in an unusual and inventive way. The studio’s activity encompasses product design, space design, communication and laboratory. In the latter, research projects are carried out, which allow both new formulas to be put into practice and existing ones to be questioned.

Its clients include brands and institutions such as Roca, Moooi, ICEX Spanish Ministry of Industry, Tourism and Trade, Droog Design, Metalarte, La Casa Encendida (Caja Madrid) and Valencia City Council, among others. The studio has received several awards such as the Peugeot Design Award and the Premio Nacional de Diseño No Aburridos. Its products have been exhibited extensively in museums such as the V&A in London and the Cooper-Hewitt National Design Museum in New York and are part of several collections such as the Central Museum in Amsterdam.

In 2024 he received the National Design Award.