Discreet, cultured, elegant and immensely creative, design is his way of life. As if he were a tailor, the care, attention to detail, precision and creativity that José Manuel Ferrero brings to all his projects has remained unchanged throughout his 20-year career. A career inspired by his admiration for tailoring, specifically for the famous London street Savile Row and the textiles of Ontinyent, his hometown, and his passion for detail and Anglo-Saxon culture, make him a perfect blend of conservatism and transgression, applied to the care of forms, materials and textures within industrial design.

“Phileas Fogg, a literary character created by Verne, is the figure who has influenced me the most. The creativity and ingenuity of the protagonist of Around the World in Eighty Days is a fundamental part of the creative process of estudi{H}ac, which uses methodology and professionalism to seek out ideas that result in a good project. Like Fogg, I have travelled to many countries that have filled me with experiences. England has particularly influenced me, as I feel a deep admiration for its style, culture, humour and for a way of being that is conservative and transgressive at the same time. The great admiration for the tailors of the famous Savile Row and the passion for detail, the care for shapes, materials and textures, make each estudi{H}ac project respond to elegance made to measure” he says.

With his suitcase full of sketchbooks, tailor-made suits, Oxford shoes and Penhaligons perfume, he portrays his feet as a personal tribute to Fogg. It is his way of leaving a mark wherever estudi{H}ac creates a project or goes to visit it to get it. He seeks simplicity and elegance in form, but always with a twist in the finish. The exhaustive and meticulous work with which he develops each project makes the final result fantastic. Each project has a story behind it and he works to convey that. He seeks to provide the point of differentiation that marks the work of estudi{H}ac, creating commercial and surprising projects.