Artist, designer and craftswoman Regina Dejiménez creates beautiful textile installations for Adolfo Domínguez shops.

The Adolfo Domínguez brand, currently led by Adriana Domínguez and with 340 shops around the world, is committed to creating permanent textile installations in its shops, as have the brands Dior and Hermes, among others, and has chosen the artist, designer and craftswoman Regina Dejiménez to carry out this beautiful project.

This initiative, which highlights the value of manual work and craftsmanship, shows the support of the Adolfo Domínguez brand for innovation and contemporary Spanish culture, committing to a new approach in the interior design of shops that develops a new shopping experience for customers, as most brands in the sector are promoting.

Regina Dejiménez is carrying out a project in which art, craftsmanship and design converge on the basis of a creative concept and a working methodology, developed in several of the Spanish brand’s shops: Madrid, Valladolid, Bilbao, Mallorca, Granada, Lisbon…

This project has been named Quantum, alluding to the quantum physics that has contributed so much to our understanding of the phenomena of nature, the behaviour of matter, the differences and similarities between the scales of the micro and macro cosmos…

“This concept helps us to abstract forms and connect with a new experience of nature, time and space” says Regina, adding “On a practical level, I have designed a working methodology in which I use the design of several sculptural modules that can be combined with each other, vary in scale and adapt their shapes to the architecture of each shop“.

Through monochromatic three-dimensional textures and forms, the artist invades the spaces through the creation of a flow of matter that enters each shop, combining in its composition and textures the different states of matter: solid, liquid and gaseous.

The result is these beautiful installations of abstract art that remind us of organic forms, roots, foam, microscopic beings, geographical and biological forms and which, in each shop, take the form of new designs offering different experiences, evoking, depending on the geographical location of each shop, the Ocean or the Earth.

Working with cotton gauze in its rawest shade, 100% made in Spain, the artist Regina Dejiménez builds a personal universe adapted to the architecture of each space. Like a made-to-measure dress, her pieces adapt flexibly to each of the corners and planes of the intervened space. Through modelling, construction and haute couture, the intervention merges with architecture. Its forms and volumes jump from one reality to another, creating new imaginaries and visions.

Regina Dejiménez and Adolfo Dominguez share their vision of weaving not only as a work tool, but also their relationship with the land, with roots and with authenticity.

Other works by Regina Dejiménez

Regina Dejiménez

Regina Degiorgis Jiménez (Madrid, 1984) is an artist, designer and teacher. She runs her own Art and Textile Design Studio Regina Dejiménez since 2019 in which she develops Art, Design and Education projects linked to contemporary textile crafts in the inland area of Alicante.

Artisan member of the International Homo Faber Guide to Craftsmanship Excellence of the Michelangelo Foundation, Switzerland since 2022, her innovation is based on the adaptation of traditional textile techniques to the design of interior spaces and objects with a personal, organic and contemporary style. For its development, he has created a working methodology with an exclusive collection of textures and volumes with which he designs his interventions.

Her palette of textures is formed by the fusion of crafts such as crochet, embroidery, quilting, quilting or high-warp tapestry. His originality is centred on combining these techniques with modelling, construction, sculpture and exhibition assembly techniques, always taking risks in his formats, taking extreme care in his details with an expression of contemporary art and culture. Occasionally including light systems in his installations. Its hallmark is based on the combination of abstract expressionism and haute couture.

She has a degree in Fine Arts, specialising in Sculpture with soft materials, a Higher Technician in Photography and a Master’s Degree in Artistic Education for Social Inclusion from the UCM.
Artisan certified by the Valencian Community with D.C.A. number 6398. She has participated as an exhibitor in Xtant Mallorca in the editions 2021, 2022 and 2023, a meeting on international textile heritage.

She is part of the online gallery Único, crafts for interior design in Barcelona and ADDiction Design, a network of elite professionals in construction and interior design at Marbella. She is represented as an artist and designer by Galeria ABaArt Lab Mallorca since 2021.

Source: Regina Dejiménez Studio.