Alejandro Sánchez, who signs his work as Alejandro Cateto, has turned this word—so often used and so often misunderstood—into a symbol of identity and tenderness. “Cateto,” reclaiming origin, land, and a way of seeing the world from the South. Hence also the name of his studio: Cateto Cateto, a double echo that embraces both the local and the global.

Born in El Viso del Alcor, in the Sevillian countryside, Alejandro trained at the School of Art of Seville, where he was part of the first graduating class in Interior Design. After his early experience in renowned studios such as Teresa Sapey Studio in Madrid and El Equipo Creativo in Barcelona, he found his own tone: a warm, tactile, and empathetic language, where color, light, and memory merge to create atmospheres filled with humanity.

The origins of Cateto Cateto date back to the uncertain days of the pandemic. That suspended time brought him back to his roots and allowed him to shape his own studio—a place where he develops his vision of design based on honesty, closeness, and respect for the territory. For Alejandro, design is always an act of empathy. Whether it is a tavern in his homeland, an intimate home, or a restaurant in the heart of a large city, each space is built upon listening: to the client, to the place, to time itself.

Alejandro Cateto belongs to a new generation of interior designers who do not seek to impose a style, but to build a way of seeing. His work moves with an Andalusian accent, a Mediterranean rhythm, and a universal sensitivity. In his hands, interior design becomes storytelling, and each space, a poem where roots and modernity coexist with effortless grace.

Today, Alejandro leads his studio from Andalusia with an international outlook, developing projects and cross-border collaborations. His name—“Cateto” reinvented—is a reminder that origin can deepen one’s vision rather than limit it.