Sigfrido Serra’s collaboration with The Masie at Casa Decor 2025 embodies innovation and a passion for design

In the dynamic universe of interior design, each edition of Casa Decor is an opportunity to discover unique proposals that redefine spaces. This time, the 60th edition of Casa Decor 2025 is adorned with innovation and color, featuring The Masie and the talent of interior designer Sigfrido Serra, who have joined forces to create an environment that captivates and surprises.

The Masie, the brand that reinvents furniture

Originating from the Valencian Community, The Masie has made a splash in the market in just three years with a fresh, daring, and aesthetic concept. Its hallmark lies in the use of a bold color palette and designs inspired by artistic and cultural movements, echoing the Bauhaus, the Memphis Group, and, of course, the spirit of pop. Thanks to this approach, the brand has not only conquered the online market in Spain but has also expanded its influence across Europe, establishing itself as a benchmark in contemporary furniture and decoration.

Sigfrido Serra, the interior designer who transforms spaces.

In this environment of innovation, Sigfrido Serra stands out for his ability to merge functionality and aesthetics in his projects. With a unique sensitivity to highlight the personality of each space, Serra has endowed The Masie space at Casa Decor 2025 with a visual narrative that invites one to experience the limitless excitement of design. His vision translates into a play of lights, textures, and colors that blend to create warm and sophisticated atmospheres at once.

La Sala, a Space that Awakens the Senses

The result of this collaboration is reflected in La Sala, the living-dining space designed by Sigfrido Serra for The Masie. This space represents a declaration of intentions: it is a manifesto of originality, where every detail has been conceived to encourage interaction, conversation, and admiration.

The proposal stands out for: A pop and vibrant aesthetic. Curved and geometric shapes combine with a color palette that swings between neutral base tones and intense accents like pistachio green and burgundy red, creating an atmosphere that invites exploration and feeling. A fusion of past and present. Inspired by retro and contemporary elements, La Sala pays tribute to iconic eras while projecting into modernity. The selection of furniture and accessories is a testament to a visual narrative that embraces both tradition and innovation. Warmth and functionality. Beyond the visual aspect, the space addresses the need for comfort and functionality in the home. Every piece of furniture and every object serves a dual purpose: to decorate the environment and provide functional solutions.

A dialogue between design and emotion

What truly makes this collaboration special is the synergy between The Masie’s creativity and Sigfrido Serra’s sensitivity. While the brand positions itself as an agent of aesthetic transformation, Serra translates that concept into a tangible environment, full of character and emotions. His space at Casa Decor 2025 not only reveals cutting-edge trends but also invites visitors to experience design in an interactive and experiential way.

Looking towards the future

The success of La Sala at Casa Decor 2025 is just the beginning of what promises to be a journey of great collaborations and inspiring proposals. Both The Masie and Sigfrido Serra continue to explore new horizons, convinced that design is a powerful tool to transform not only spaces but also experiences and daily life.

Project: The Masie Space – Living-Dining Room La Sala.
Design: Sigfrido Serra.
Promotional space by: The Masie.
Collaborators: The Masie (furniture). Gresmanc Group (extruded stoneware flooring). Creavalo (acoustic textile cladding made from recycled materials). Harmony (ceramic baseboard). Deva by Quide (water-based varnish for wooden floors).
Photography: Nacho Uribe Salazar.

Sigfrido Serra, el interiorista que transforma espacios en experiencias

Sigfrido Serra is an interior designer renowned for his ability to blend functionality with innovative and sensitive aesthetics, turning each project into a unique experience. With a career defined by attention to detail and a passion for design, Serra has established himself as an emblematic figure in the contemporary interior design landscape.

Building Engineer and Interior Designer, graduated in Technical Architecture Engineering from the Polytechnic University of Valencia. Holds a diploma in Interior Design from the Higher Art School of Design of Valencia and Rosenheim University of Applied Sciences. Additionally, he has trained in specializations such as Objekt-Projekt by James Orron, Daily Soap by Rainer Haegele, Campus Store by Frank Marcus, Virtual Architecture by Ricardo Pérez, and Naval Interior Design by Arturo Catalá. He completed his studies in London at the Central School of English.

From its beginnings, Sigfrido has been defined by a vision that transcends the conventional: each space he transforms tells a personal story, where tradition and innovation converge. His creative approach enables him to reinterpret everyday environments, imbuing them with personality, dynamism, and an artistic touch that encourages reflection.

Throughout his career, he has collaborated on high-profile projects at various fairs and events such as Marbella Design Week 2021, Feria Habitat, CES Las Vegas 2022, and ADN Forum 2023, with particular emphasis on his participation in Casa Decor editions 2019, 2020, 2022, 2023, 2024, and 2025. He was chosen by AD magazine as one of the best interior designers in the Spanish landscape for two consecutive years.

Serra’s commitment to innovation and the constant pursuit of excellence is reflected in each of his works. His ability to transform spaces into true sensory and emotional experiences has earned him recognition from both clients and colleagues, establishing him as a benchmark in today’s interior design.

Today, Sigfrido Serra continues to explore new horizons, always with the conviction that design has the power to transform the way we live and experience our spaces. His work is a testament to a passion for detail and boundless creativity, inviting each observer to discover the beauty hidden in the everyday.

Sigfrido combines his studies in Architecture and Interior Design with teaching as a professor at Barreira Arte + Diseño, in the Bachelor’s degree program in Interior Design and the MINT Master’s program, as well as co-directing the Master’s in Interior Design: Styling, Decoration, and Trends.

Source: Casa Decor, The Masie and Sigfrido Serra

Project by Sigfrido Serra