We speak with Patricia Boluda, marketing director of Vical and Kodu, who reveals the key ideas behind the new brand
Kodu is built on the intention of opening design to a freer, more emotional dimension. Its universe unfolds through a visual narrative that draws from the language of fashion, scenography, and a reinterpreted sense of pop culture. The pieces are presented as fragments of a scene, where space ceases to be a backdrop and becomes a narrative.