JM Ferrero offers a contemporary reading of textile language in the Jacquard collection by Vical

Few voices in Spanish design resonate with as much strength and originality as JM Ferrero, founder of estudi{H}ac. His work has shown that design can be both poetic narrative and conceptual rigor. With a language that moves between the industrial and the artisanal, between memory and innovation, Ferrero has created a world of his own in which each project becomes a story that connects with what is essential.

On this occasion, his talent joins forces with Vical to bring to life the Jacquard collection, a proposal that delves into the history of textiles and brings it into the present with a radically contemporary perspective.

A contemporary reading of Joseph Marie Jacquard’s looms

The starting point of the collection is the remarkable invention of Joseph Marie Jacquard, whose punched card system revolutionized textile production in the 19th century and, in some ways, anticipated the language of modern programming. Ferrero embraces that heritage and reinterprets it without nostalgia, avoiding literal reproduction and instead establishing a dialogue between technique, structure, and emotion.

The result is a series of furniture pieces that transform the graphic patterns of the cards into a formal and material system. Dressers, wardrobes, and shelving units adopt the geometry of perforations, while rope handles evoke the manual gesture of the loom. Design becomes memory made form, and technique becomes a living language.

Furniture with a textile soul

The Jacquard collection goes beyond storage furniture. Ferrero expands the proposal with an upholstery program —sofas, armchairs, and lounge chairs— that translates the rhythm of the punched cards into textures and volumes. The essence of thread spools resonates within these pieces, transformed into soft, enveloping geometries that invite closeness. The industrial language intertwines with the organic, achieving a balance where the rational becomes warm and the essential becomes emotional.

Objects that complete a universe

The collection is enriched by a selection of decorative objects —lamps, planters, and mirrors— that extend the narrative of the furniture. Some models evoke the shape of loom spools, offering a tactile and approachable dimension that softens the rigidity of the grid and transforms it into an experience meant to be lived in the home.

“We wanted to look back to reinterpret the origin of things, to return to what is essential and close at hand. To recover that emotional connection with materials and the home, transforming technique into form, memory into design,” said JM Ferrero during the presentation.

An appointment at Feria Hábitat València

The Jacquard collection will be presented in full at Feria Hábitat València, at Hall N3 P2 / Stand C36 of Vical Design. It will be there that visitors and professionals can immerse themselves in this journey to the origins of textiles, transformed into soulful furniture and objects, born from the encounter between JM Ferrero’s vision and Vical’s commitment to contemporary design.

Project: Colección Jacquard.
Design: Joé Manuel Ferrero. estudi{H}ac.
Editor: Vicalhome.
Photography: Alfonso Calza.

José Manuel Ferrero

Discreet, cultured, elegant and immensely creative, design is his way of life. As if he were a tailor, the care, attention to detail, precision and creativity that José Manuel Ferrero brings to all his projects has remained unchanged throughout his 20-year career. A career inspired by his admiration for tailoring, specifically for the famous London street Savile Row and the textiles of Ontinyent, his hometown, and his passion for detail and Anglo-Saxon culture, make him a perfect blend of conservatism and transgression, applied to the care of forms, materials and textures within industrial design.

“Phileas Fogg, a literary character created by Verne, is the figure who has influenced me the most. The creativity and ingenuity of the protagonist of Around the World in Eighty Days is a fundamental part of the creative process of estudi{H}ac, which uses methodology and professionalism to seek out ideas that result in a good project. Like Fogg, I have travelled to many countries that have filled me with experiences. England has particularly influenced me, as I feel a deep admiration for its style, culture, humour and for a way of being that is conservative and transgressive at the same time. The great admiration for the tailors of the famous Savile Row and the passion for detail, the care for shapes, materials and textures, make each estudi{H}ac project respond to elegance made to measure” he says.

With his suitcase full of sketchbooks, tailor-made suits, Oxford shoes and Penhaligons perfume, he portrays his feet as a personal tribute to Fogg. It is his way of leaving a mark wherever estudi{H}ac creates a project or goes to visit it to get it. He seeks simplicity and elegance in form, but always with a twist in the finish. The exhaustive and meticulous work with which he develops each project makes the final result fantastic. Each project has a story behind it and he works to convey that. He seeks to provide the point of differentiation that marks the work of estudi{H}ac, creating commercial and surprising projects.

Source: Focuslink.

Project by Estudi{H}ac. José Manuel Ferrero